Telecom providers in the Netherlands play an essential role in connecting people, facilitating communication and providing access to internet and TV services. Consumers expect faster, better and more innovative service. It's up to the telecom industry to respond to that. In this article, Daniël Veenboer, commercial director at Guidion, discusses the 5 trends in the field of telecom. And he gives tips on how you can respond to this as a telecom provider.
1. 5G: the new standard for connectivity
With the rollout of 5G technology, telecom providers in the Netherlands will offer a significant improvement in connectivity. 5G networks will enable faster data transfer, offer lower latency and have a greater capacity to meet the growing demand for data. This opens the door to new opportunities, such as self-driving cars, smart cities, Internet of Things (IoT) applications, and improved streaming experiences. That is why, as a telecom provider, it is necessary to adapt the infrastructure and services to allow customers to take full advantage of the opportunities that 5G offers.
2. Convergence: integrating internet and TV services
The traditional division between internet and TV services is rapidly fading. Telecom providers must adapt to changing consumer demand for integrated services. This means that, in addition to fast and reliable internet connections, they must also offer a wide range of TV and streaming services. We're already seeing telecom providers transform into complete providers of digital entertainment packages, combining traditional TV channels with on-demand streaming services and personalized content. This convergence of services can provide consumers with a seamless and integrated entertainment experience. What is necessary for telecom providers to compete with OTT services.
3. OTT services: the challenge for telecom providers
Over-the-top (OTT) services, such as Netflix, Amazon Prime Video, and Disney+, have revolutionized the way consumers watch TV and video. These services offer a wide range of on-demand content, often at a lower cost than traditional TV subscriptions. Telecom providers face the challenge of staying relevant in a market dominated by OTT services. To remain competitive, telecom providers must therefore enter into partnerships with OTT providers and expand their own content offerings. In addition, they will need to offer innovative features and personalized recommendations to engage and satisfy customers. In recent years, we have seen that the number of consumers who purchase TV service from their telecom provider has been steadily decreasing. This will only be enhanced in the coming years by the range of OTT services.
4. Data and privacy: responsibility of telecom providers
With the growing amount of data that telecom providers collect, privacy and data protection are becoming increasingly important. Telecom providers must play a leading role in safeguarding the privacy of their customers and protecting their data from unauthorized use. This means implementing strong security measures, being transparent about how they use data, and giving customers control over their personal information. By taking responsibility for data and privacy, telecom providers gain customer trust and stand out from competitors.
5. Service as a differentiator
Consumer needs in the telecom sector have changed enormously in recent years. Where Wi-Fi used to be a nice bonus that consumers themselves were responsible for, it is now one of the most important things for consumers when choosing a telecom provider. In the current market where telecom providers are constantly trying to outdo each other with their offerings in terms of speed and rates, service is increasingly becoming a differentiating factor in attracting and retaining customers. This plays a major role throughout the customer onboarding. To make a difference in terms of service, it is important that telecom providers switch to a customer-driven process. In addition, the moment that consumers start using the services is crucial. This is because this is when the customer will experience the provider's services for the first time. So make this moment a 'wow' experience. Both during self-installation by consumers and during an installation visit by a telecom engineer.
In short, by positioning yourself as a telecom provider as an innovator and leader, you play a leading role in the digital transformation of the Netherlands. You only do this by understanding consumers' needs, embracing emerging technologies, and collaborating with partners in the field of OTT services.
.jpeg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
