Recently, Guidion's digital department held its annual Guidion Hackathon. The mission? To create ideas that are not only fun, valuable and creative, but also actually useful for Guidion and its stakeholders. With four teams in the ring, the stakes were high, the competition was fierce and the result was amazing.
Day 1
Day one was dedicated to brainstorming sessions. What challenges are we facing, and how can they be solved? Each team consisted of a mix of specialties. From data engineers and Salesforce specialists to product owners and developers. And it was precisely because of this diversity that everyone complemented each other perfectly. Day 1 therefore tasted like more.
From data engineers and Salesforce specialists to product owners and developers.
AI as an extra team member
Full of energy, day 2 kicked off. And by the end of the morning, projects were starting to take shape. Artificial Intelligence (AI) helped with that. Indeed, one of the teams built an AI tool, based on OpenAI, using machine learning. Another team used an AWS AI tool to recognize houses, doors, and house numbers. In order to significantly improve the process for customers who are not at home.
Showtime
The last day of the hackathon was marked by the big unveiling. Codes were finalized and presentations fine-tuned. In the afternoon, everyone came together in the common lunch area. Each team had just 10 minutes to present and demonstrate their project. After that, the audience was allowed to ask pressing questions. The jury then deliberated. This focused on the fun/wow factor, business added value, technical know-how and presentation quality.
And the winner is...
Of course, all teams had good points, but as Henny Huisman would say; “Only one can be the winner”. And that became team 4! The team that addressed the customer-not-at-home dilemma. They came up with the ingenious solution that dramatically improves “customer not at home” control and significantly reduces working hours. The prize for the winning team? A trip to the racetrack! To hopefully achieve even more profits.
As Henny Huisman would say; “Only one can be the winner”.


The hackathon has once again proven that it is important to occasionally quit daily tasks and explore new, creative innovations together. And not only to investigate, to actually carry them out. See you next year!